Sales & Marketing

5 Things Entrepreneurs Should Know About Sales and Marketing Today

October 24, 2018

The digital age has introduced obstacles for sales and marketing, but it has also opened doors to countless ways to connect with customers. Today’s buying process is vastly different from the process just 20 years ago. Buyers used to learn about your company and products through billboards and sales call while today, they are tuning […]

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How to get sales and marketing working together

September 21, 2018

It’s true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative,  according to a recent survey. It’s bad for business and it’s got to stop. When sales and marketing work together, ‘companies see substantial improvement on important performance metrics: ‘sales cycles are shorter, market-entry costs go down, and […]

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How Technology Is Transforming Sales & Marketing

August 20, 2018

As customers increasingly interact with organisations via digital channels, forward-looking businesses are recognising that this shift is creating significant opportunities for the sales and marketing functions to enhance and streamline operations. As a result, the internal relationship with the IT function is evolving as sales and marketing functions move to take control of their technology […]

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